Why is Strategy a lonely process?

 It was always believed that strategy is a very lonely process. It isolates you from everyone in the team while you go about your pursuits. It is also rather believed that the Strategist identify themselves as lone fighters who aloof themselves when they are carving their way for the brands.

But if you had to ask me, this attitude or the process is an unsaid gift given to each one of us by our very own agency culture over the period of time.

Mark Pollard, Strategy Friend rightly says, 4 I's through which a strategist can make a difference is #Integration, #Innovation, #Intervention and #Insight. While most of us spend our time in mining insights which makes it a one man process.

Where as the other 3 I's are the avenues which many agencies don't really explore with their strategist. Should that be factored into the everyday life of a strategist, the lonely battle of brands can turn into an alliance between the multiple teams across the board that can scale not just the brand work but the position & business strength of the company at all levels.

Integrating with brands to explore different business streams for them, the casual sync that can turn into exploring active business solutions.

Constant innovation that keeps the upward mobility active and intact. Blending innovation with the insights that we have along with every single resource in the company that bring creative lens to these insights.

It is believed and said that a creative person's loyalty is forever with their Idea, the CS will always be loyal to its clients but if there is one who is loyal to the brand, it is the Strategist and hence the Intervention is the timely check that keeps the brand aligned & to its path.

However, there are multiple places where this comes in action but we do have a long way out to unleash the complete potential of each and every strategist in a system

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